Why EA Killed FIFA
From its record-breaking sales to the surprising decision by EA to bench the FIFA name, we're diving into the drama where strategy meets sport. Witness the evolution from 2D sprites to billion-dollar licensing deals, and the strategic gameplay not just on the pitch but in boardrooms. With a nod to the rivalry that had gamers choosing sides like it's El Clásico, we'll explore how EA's quest for authenticity led to a name change more controversial than a VAR decision in a World Cup final. So, lace up for a journey through the highs, lows, and laugh-out-loud moments in the game behind the game.
⏱ Timestamps
00:00 Why EA Killed FIFA?
01:36 EA's FIFA vs PES
04:56 EA vs FIFA: The War Begins
06:40 Why FIFA Lost
09:08 The Future
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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